Why You Need to Launch Your Newsletter Yesterday

Hey friend hey!

I've spent a decade watching creators build empires and lose them overnight. The difference between those who last and those who don't? Owning their audience relationship. He who holds the emails holds the purse strings… or something like that.

The Social Media Trap

We've all been there. Working hard AF to build a following on social media, only to wake up one day to an algorithm change that cuts our reach in half. Or even worse, getting locked out of our account for months on end. My relationship with the algorithm STILL hasn't recovered.

Meanwhile, that creator you follow with the "smaller" audience is quietly making six figures from their newsletter. They're just jumping on Instagram to lead people there through stories and automated DMs in the comments.

Think about it:

• Social platforms can change the rules anytime

• You're building on borrowed land

• Your "followers" aren't really yours

• You have followers that don't even log on anymore and they're throwing off your engagement rate

Newsletter Math That Actually Works

The math is so simple my 3-year-old can do it. A creator with 500K TikTok followers might reach 50K people with a viral post... sometimes. A creator with 5K newsletter subscribers reaches 5K people... every single time they hit send.

Now whether or not your audience OPENS the email is different, but it's landing in the inbox!

One of my clients recently told me: "I spent three years building my Instagram to 100K followers. I've made more money in six months with my 7K newsletter subscribers."

That's not an accident.

Why You Can't Wait (Seriously You’re Already Behind)

The creator economy is shifting fast. The early gold rush days are ending, and the professionals are moving in. The gap between people who view this as a hobby and people who view this as a business is widening every day.

The creators who are positioning themselves to win are:

• Converting social followers to email subscribers with CTAs every single day

• Building revenue streams they control

• Taking ownership of their distribution

You'll start to see me take part in this as I turn my Instagram into a vehicle for newsletter growth. Follow along and ask me questions if you'd like because this shift is happening whether you're ready or not.

The Platform That Actually Gets It

I've used every newsletter platform out there and they all have pros and cons.

But at the end of the day I decided my newsletter home would be beehiiv.

These guys built their own newsletter into a multi-million dollar business before creating this platform. They know exactly what creators need because they lived it. The founder also talks smack about Substack and Kit all day long and while he is biased, he's not wrong.

What makes it different:

• You keep all your subscription revenue

• Their website builder doesn't look like it's from 2010

• They connect you with sponsors who pay real money

• Their growth tools actually work

I've watched creators double their subscriber growth within weeks of switching to beehiiv. It's that good.

Just Start Already

Look, building a newsletter is easier than ever with AI, even though you still have to come up with the idea, write the content, and promote the issue. But it's the foundation of a sustainable creator business and the only ground you can expect not to crumble beneath your during an internet earthquake.

Don't put this off. The best time to start was years ago. The second best time is right now.

Level up with beehiiv today.

Your business deserves it.