Why Brands Are Looking At Your LinkedIn (Not Your Instagram)

Last Thursday during our Fireside chat, something interesting happened.

Members were sharing their dream brand partnerships for 2025 - companies like MSC, Rothy's, Dagne Dover, and Going. As they listed each brand, I shared who ran influencer marketing there and how to reach them.

But here's what really got their attention: Every single one of those decision makers is actively looking for campaign partners on LinkedIn, not just Instagram.

This shouldn't surprise us. While creators focus on perfecting their Instagram aesthetics, the people with campaign budgets are building their professional networks on LinkedIn. They're not just scrolling feeds - they're actively looking for creators who understand business.

Here's what they want to see:

• A clear business narrative (not just content creation)

• Professional accomplishments beyond follower count

• Strategic thinking about brand partnerships

• Business goals and growth trajectory

But here's where the magic happens: Once you connect with these decision makers, you need a pitch that speaks their language. Not a DM asking for "collab opportunities," but a strategic partnership proposal that shows you understand their business goals.

(Quick plug: This is exactly why I created the Ultimate Template Bundle - because your pitch needs to be as professional as your presence. Grab it here if you haven't already: [The Ultimate Template Bundle]

But finding and pitching brands is just the beginning. The real opportunity is using these partnerships to build something bigger than your personal brand.

Every brand deal, every affiliate partnership, every successful campaign is building the foundation for your own business. Your audience isn't just following you - they're showing you what products and services they want. Your revenue isn't just income - it's proof of concept for your future company.

This is exactly what we focus on in The Suite Society. Yes, we'll connect you with decision makers. Yes, we'll review your pitches. But more importantly, we'll help you use these partnerships to build an actual empire.

Because getting brand deals is good. But building your own brand? That's how you create generational wealth.

Here's to building something bigger,

Brittany

P.S. Want to know exactly how to pitch those brands I mentioned in the Fireside? Join us in The Suite Society. I'm already connecting with their teams and will be sharing the best approach for each one. [Join The Suite Society]