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Quick story that'll make you think differently about your content in 2025:

An influencer who was also a manager once told me, "Influencers aren't responsible for sales."

I literally laughed out loud. Then I asked: "Then why am I hiring you? For content? I can get that from UGC creators at a fraction of the cost. For community? We both know organic reach is dead."

(Yes, you read that right - someone managing influencers didn't think they were responsible for sales. Double yikes.)

Here's the truth: The boardroom is coming for the creator economy. And they're bringing real marketing expectations with them.

Need proof?

• Later just acquired Mavely (an affiliate network) for $250 Million

• Every major platform is pushing commerce features

• Brands are comparing creator ROI to other marketing channels

What does this mean for you? Basic pitch letters are OUT. Strategic partnership proposals are IN.

In 2024, you could get away with being just a content creator. In 2025? You need to think like a marketer.

And speaking of thinking like a marketer... Yeah, that newsletter up there that you just scrolled past because "you're not a marketer"? That's exactly the kind of intel you need in 2025. I'll wait while you subscribe.

This isn't just another prediction. I called the TikTok explosion. I warned you about the affiliate revolution. And now I'm telling you: 2025 is the year marketing expertise becomes non-negotiable.

What does this actually mean?

• You need to know your niche's market dynamics

• You need to understand your favorite brand's competitors

• You need to think in terms of ROI, not just reach

• You need to speak the language of the boardroom

The good news? You're already halfway there. You've built influence. Now it's time to master marketing.

Ready to level up? Here are three immediate actions:

1. Study your niche's market leaders (not just other creators)

2. Track your actual conversion metrics (not just engagement)

3. Subscribe to marketing newsletters (seriously, scroll back up and do it now)

Because here's what I know: The creators who think like marketers will win in 2025. And I want you to win.

Here’s to building something bigger,

Brittany

P.S. Serious about leveling up? Join us in The Suite Society where we're already preparing creators for this shift. [Join The Suite Society]