MrBeast Just Changed Everything (Here's Why It Matters)

When MrBeast's new show "Beast Games" premiered on Amazon Prime on December 19th, he didn't just make entertainment history – he redefined what's possible for creators.

In Colin and Samir's documentary about the making of Beast Games, he said something that stopped me in my tracks. I'm paraphrasing, but the message was clear: "I feel like I'm carrying the creator economy on my back. This has to work. Because if it doesn't, it hurts every creator who comes after me."

This isn't just about a $100M+ show budget. It's about what happens when creators stop thinking like influencers and start thinking like empire builders. This is what 2025 looks like for the creator economy.

See, while everyone else was debating micro vs. macro influence in 2024, the real moves were happening behind the scenes:

• MrBeast launching on Amazon Prime

• Ms. Rachel's doll becoming Walmart's biggest pre-sale ever

• Jake Paul vs. Mike Tyson becoming the most-streamed fight in history

Notice what these wins have in common? None of them came from traditional brand deals. These are all creators stepping into traditional avenues and changing the game.

Because yes, we love affiliate commissions an brand deals, but the real opportunity is in using those funds

to build actual empires. Because someone is going to:

• Create Sephora's best-selling brand

• Have the end cap at Target

• Launch the #1 app in the App Store

• Build the next billion-dollar creator company

• Win an Oscar for Best Picture

Why not you?

That's why I'm launching Suite Intelligence – strategic briefings for creators who think bigger.

Three times a week, I'll share what I learned from:

• Building the first creator programs at major companies

• Managing $100M+ in creator partnerships

• Writing the book on influence (100K+ copies, 6 languages)

• Helping creators become CEOs

Because MrBeast is right – his show has to work. But not because he's carrying the creator economy. It has to work because it proves what I've been saying for years:

The real creator economy gold rush hasn't even started.

Brittany

P.S. Want to go deeper? Join me in The Suite Society, where creators become CEOs through weekly strategy sessions and direct access to decision makers: [Join The Suite Society]