- Suite Intelligence by The Influence Suite
- Posts
- How to Land a Local Campaign with a National Brand
How to Land a Local Campaign with a National Brand
Major brands are looking for local influence - here's how to get their attention
Brittany Hennessy
January 24, 2025 • Estimated Reading Time: 6 minutes
In partnership with
When Lyft wanted to promote their bike-share program in Chicago, they didn't call mega-influencers. They didn't even look for the biggest creators in Illinois.
They specifically wanted LOCAL creators. Why? I’m glad you asked.
Because when you're launching a city-specific service, you need creators with real local credibility. The ones who get recognized at brunch. The ones who can skip any line in town. The ones who know when to leave because the tourists are coming. I kid.
The results?
8.1 million views
$4.31 CPM (that's incredibly low)
Thousands of positive comments
4x increase in Google searches
Lyft initially planned to work with 3-5 creators. They ended up hiring NINE creators while staying under budget.
Local influence is often undervalued even though it delivers serious results. But many brands understand what local creators bring to the table and all you need to do is get their attention.
Here are three strategies to become the go-to creator in your city:
Claim Your Territory
Add your city and state to ALL your social bios (Atlanta is not the same as ATL)
Use local hashtags consistently
Join your Chamber of Commerce (seriously)
Network with other local creators
Own Your City's Content
Create a weekly series showcasing local spots
Review neighborhood restaurants and shops
Share insider tips tourists don't know
Document local events and festivals
Establish Your Authority
Write a "Top 10 Creators in [Your City]" post (And yes, put yourself at #1)
Start a local creators Facebook or Discord group (Or join one and become a top contributor)
Partner with local businesses for content (They need your expertise and can pay you in goods and services you already buy. Free flowers every week in exchange for a video of them in your home? Yes please!)
Host local meetups and events (Just look at Amanda Rach Lee's first NYC pop-up happening tomorrow at Shopify NYC, or any event hosted by a national brand in your local mall)
Build relationships with your city's tourism board. (This is the easiest way to secure staycations and use those metrics to pitch tourism boards outside of your city.)
Read the complete Lyft case study so you can level up your marketing expertise. Then click that creator button and join their network so you can be in their next campaign.
In 2025 you don’t have to go far to be successful. An amazing opportunity can literally be next door. Go get it!
8M+ Views, $4.31 CPM: Lyft's Influencer Marketing Push with Ubiquitous
Read the case study
8M+ views at a double-take worthy $4.31 CPM
Quadrupled Google Search volume for Lyft's “Divvy” brand
Seamless execution with zero heavy lifting for Lyft
Join me for The Revenue Strategist masterclass on January 30th at 2pm EST.
Transform your influence into serious revenue with our complete system for building strategic partnerships.
INDUSTRY INTELLIGENCE
What caught my attention this week:
🎥 Sundance just announced their first-ever Creator Day and the lineup shows exactly where entertainment is headed. Rather than picking viral stars, they chose creators who've built sustainable businesses - including Sean Evans (Hot Ones), Rhett & Link (12 years strong), and Jaeki Cho (NYC's go-to food creator). The message is clear: sustainable businesses matter more than viral moments. [Campaign US]
💬 The notorious snark site Tattle Life is shutting down, citing "recent threats" to family members. With over 70,000 people signing a petition for its closure back in 2019, this marks a significant shift in how we handle criticism in the creator economy. But don't celebrate too early - there's always another forum or Reddit thread ready to take its place. [Pedestrian]
⏰ Taylor Lorenz's coverage of TikTok's inauguration party revealed something fascinating: creators from across the political spectrum were there. From FYPM founder Lindsey Lugrin (a vocal Kamala supporter) to Raquel Debono of Make America Hot Again, the guest list proved one thing - the creator economy is about to produce power players IRL. Whether you voted for Trump or not, we now have a creator in the White House and a government homepage that looks like a TikTok feed. The next four years are going to be very interesting for our industry. [Rolling Stone]
Reply