Here's what happens BEFORE the brand emails you...

In partnership with

When I was building creator programs at major companies, the most common question from creators was "How do you choose who to work with?"

Well... today I have something that will blow your mind.

Ubiquitous just released an incredibly detailed case study about their work with Litter-Robot. We're talking actual numbers and processes that are usually kept secret:

• Exactly how they chose creators

• Real campaign budgets and CPMs

• Actual conversion metrics

• Complete campaign timeline

In 2025, thinking like a marketer isn't optional (I will die on this hill) and this case study shows you exactly how people on this side of the campaign think.

Here’s a sample - a little taste - of what’s inside:

• They sent 1,500+ emails to find the right creators

• They allocated budget differently for awareness vs conversion

• They used data to predict which creators' audiences could afford a $650 product

• They had specific requirements for tech reviewers vs lifestyle content

Something that made me go hmmmm: When choosing creators, they looked for people who HADN'T heard of the brand. Why? Because they wanted to reach new audiences who would trust these creators' genuine first impressions. Ok. Ok. I like it. I might even love it.

Read the full case study below and pay attention to:

1. How they structured the campaign timeline

2. Why they chose different platforms for different goals

3. How they handled pricing objections in comments

4. What metrics they actually cared about

Then... go sign up as a creator on their platform and get some brand deals. Because now you know exactly what they're looking for and how they think.

Here's to building something bigger,

Brittany

P.S. The case study even includes their actual campaign calendar. When was the last time you saw that level of detail? 👀

66M Views & 6-Figure Sales: How Ubiquitous Made Litter Robot Huge

Want to see high-quality influencer marketing in action? Ubiquitous helped Litter-Robot hit 66M views, drive 93K+ site visits, and land 6 figures in sales with our influencer marketing campaign—all at a CPM that will raise your eyebrows (in a good way). With Ubiquitous, you get an expert team that handles your campaign from end to end and delivers results you can’t help but brag about. Is your brand next?

Read the case study

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What caught my attention this week:

💰 DREAM COME TRUE Remember how I've always wanted to give a creator $100K to quit their job and pursue content full-time? Since no brand would bite, I was THRILLED to see Stan's Dare To Dream Challenge make it happen. [Stan]

💼 LINKEDIN'S PARTNERSHIP EXPLOSION Brand partnerships have TAKEN OVER LinkedIn. Before you start planning your 5-posts-a-week strategy, check out this guide on monetizing LinkedIn partnerships. It'll help you decide if the platform is worth your time.[Zapier]

⏰ MUST-READ OF THE WEEK One of the greatest pieces on the creatorverse I've ever read:From 'what's in my bag: evacuation edition' to 'grwm to prepare to evacuate' videos, read all about the 'disaster aesthetic' with a dose of hopecore surrounding the tiktokification of natural disaster. [Silence, Brand! / Subscribe or hit the X to read the article]

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